Lead generation form builder

Get more leads and increasing conversions through optimized lead forms

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Companies building high conversion forms on Formsort

FormHealth - Formsort lead generation form builderCandid - Formsort lead generation form builderAllara - Formsort lead generation form builderGoodRx - Formsort lead generation form builder

High conversion lead forms

Create lead forms that capture the right information with Formsort, the form builder that helps you increase conversions and grow your business faster.

Koalafi case study

Koalafi, a Fintech Point of Sale lender, recovered 13% lost leads with Formsort’s data save feature.

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Vial case study

Vial, a clinical trials company, increased form completion rates by 30% and accelerated experimentation timelines with Formsort.

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Conversion form features

Flexible form builder

Build, edit, and manage your lead forms without the need for coding skills. Optimize the potential of your leads by designing customized forms that align precisely with your specific business needs.

Split testing

Use split testing to experiment with different versions of your forms to see which performs better. Make data-driven decisions to continually improve your form's performance.

On-brand design

Achieve brand consistency with Formsort's theme editor and custom CSS feature. This allows you to design every component and maintain a cohesive brand identity across your forms.

Dynamic forms

Dynamically adapt forms based on answers and information, providing tailored user experience. Use conditional logic and API variables to create dynamic TCPA consents and qualify leads.

Partial responses

Capture partial responses and reclaim lost leads. Formsort can save responses at desired intervals, so you can continue to engage leads even if they haven't submitted the form.

Multi step mobile responsive forms

Ensure a smooth experience across devices while breaking down complex forms into digestible steps. Increase completion rates and gather accurate lead data, enhancing the overall user experience.

Lead gen form templates

Quickly launch online lead forms using our ready-to-use templates.

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Build lead forms with Formsort

External (hidden) fields

Pass data into your forms and pre-fill fields from external sources, including UTM params


Track form submissions, dropoffs, conversion rates and other key metrics

Returning responders

Allow leads to return to a form and continue from the furthest point

Accept payments

Allow leads to pay using a payment type question supported by Stripe


Send leads to other URLs during a form, or once the form completed

Custom validation

Validate responder data with custom validators, and provide custom error messages