All integrations

Google Analytics


Send event data from your Formsort flow to Google Analytics to analyze your web traffic.


Understand your web visitors and measure your flow's effectiveness in the context of your broader site. Google Analytics provides a suite of performance measurement tools to analyze your web traffic and better understand your responders.


Yes, you can use your tag management tools to load Google Analytics directly.

All form events are available in Google Analytics. Additionally, each step in your flow will appear as a separate URL.