Are your forms performing well?

Are you relying on eligibility forms and sign-up flows in your online presence, but unsure whether they are good enough?

Forms are difficult to nail

Forms may seem easy at first but can be hard to get right. Design and functionality are lacking in many flowss, resulting in missed opportunities.

Optimize your flow

Grade your flow and learn how to improve it for free in the following areas:

  • Content
  • Structure
  • Navigation
  • Error messages
  • Design best practices
  • Accesibility
  • and more...

How does it work?

Check out a sample report

This example grades a "fake" Fintech company based on content, functionality, and design. You'll receive a similar report with feedback tailored to your flow.

Download a sample report

Frequently asked questions

It's free! Creating a flow is often a guesswork process of determining what leads to conversions and what drives people away. Fortunately, our team has the experience to help you optimize it quickly and easily—at no cost.

Sure, we'd be happy to assist with additional flows. However, be aware that after the first flow it may take more time because we want to help other flow builders.

Formsort's flow grader assigns grades to each area of your flow that contributes to your conversion rates. All sections include action items for you to follow up on.

The first section addresses Content specifically in terms of clarity, tone, and narrative.

The second section, Functionality, measures how easy it is for the responder to interact with your flow. From useful error messages to functioning navigation buttons, all of these details contribute to the overall user experience.

The third section focuses on Design, layout, and responsiveness. A well designed flow will help you get your message across to your responders in a more efficient manner.

There's no need to worry. Our insights will help you experiment and iterate on these changes to increase your conversion rates. Feel free to contact us at if you need assistance

Formsort is building the world's most powerful form builder. Forms are used in almost every online transaction today, from mortgage applications to subscriptions to vaccine appointments. With Formsort's low-code form builder, product and marketing teams can build and optimize their most important flows. GoodRx, Vial, Calibrate, and Balance Homes use Formsort to increase conversions by over 20% with less engineering resources.