About formsort

Started in 2018 to crush forms


Team

We’re not afraid of software that tackles complicated, real-world problems.

We met at Better Mortgage, and we all feel that we’ve spent too much time and money building custom on-boarding funnels over the years.

We’re pragmatists that understand that the best tools touch multiple teams, change over time, and need to accommodate diverse needs, while keeping complexity under control and usability at the forefront.

Ben Fine

Ben Fine

Ben builds businesses. As a founding team member at Better he was in charge of strategy and finance.

At Formsort, Ben helps customers succeed.

Fil Zembowicz

Fil Zembowicz

Fil’s a product developer with experience as a PM at Google Docs, and as one of the first employees and Head of Product at Better.

At Formsort, he leads frontend engineering and product design.

Peter Lada

Peter Lada

Peter writes software, and sometimes he starts companies. He cofounded Easy Pairings, an ERA-backed company to ease hiring in restaurants.

At Formsort, Peter runs backends and data.